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Putting Your Mouth Where Your Money Is

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Just this morning I watched a remarkable television advertisement for MSC Cruises. It wasn’t about destinations it was about sustainability!!! Yes, MSC has developed a television commercial that touts its movement towards cleaner fuel, naming LNG. A new propeller design to reduce underwater noise. Recycling plastic on board, and managing the electrical drain of needless lights. They even make the statement that they believe cruising will reach zero emissions and include their sustainability commitment ( containing their roadmap for net zero emissions by 2050!!

What a terrific sustainability model for our industry!  Thank you, MSC Cruises!!

Keep optimizing,

Carleen Lyden Walker
Chief Evolution Officer
IMO Maritime Ambassador
+1 203 255 4686 (o)
+1 203 260 0480 (m)

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