Getting out of a Rut

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After 35 days of effort, the container ship Ever Forward was finally freed from the rut it had created when it deviated from the channel and got stuck in the Chesapeake Bay.  The incident was nearly one year after the famous Ever Given plugged the Suez Canal for 6 days.

Both events naturally prompted examinations of causal action and how it could have been prevented.  While answers on either are not conclusive, they serve as markers that complacency and “business as usual” are not strategies for success.

We all know that this decade in shipping will witness the most profound change in Maritime’s long and storied history.  While the pathways are still unclear, we know that disruption is at hand—and we have the opportunity to embrace it or fester in denial (which is NOT the river in Egypt!).

Many companies are charging forward and forming alliances and collaborations to not only gather the best intelligence but also mitigate the risk (birds of a feather flock together).  Others are keeping their heads down and letting “the other guy” go first.

Whichever path you choose, let’s take the best available information and avoid the rut of inertia. Our energies should be devoted to improvement and change, not digging ourselves out of a rut.

Life happens.

Keep Optimizing,
Carleen

Carleen Lyden Walker
Chief Evolution Officer
SHIPPINGInsight
IMO Maritime Ambassador
+1 203 255 4686 (o)
+1 203 260 0480 (m)
c.walker@shippinginsight.com
www.shippinginsight.com