– Herbert V. Prochnow
I was taken aback, however, that a company like Home Depot would begin chartering its own ships. Yes, like other retailers their business was challenged by the impacts of COVID on the supply chain. But do they really understand the complexity of shipping and its role in the supply chain? Again, time will tell whether this strategy is successful.
In all cases, however, these shifts illuminate maritime’s need to either get better at the business of shipping or better communicate its ability to do so. This week I participated in a SHIPPINGInsight podcast with Dr. Usama Fayyad of Open-Insights who urged the industry to focus more energy on the use of digitalization to increase efficiency. In addition to saving money, reducing emissions, and providing a stable service it just makes good business sense.
– Richard Armour