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It’s Not Easy Being Green

As far back as 1970 with Kermit the Frog’s lament about his color (and about 8 years after the publication of “Silent Spring” by Rachel Carson which was the catalyst for the creation of the United States’ Environmental Protection Agency), corporations, individuals and governments have wrestled with how to mitigate human impacts on the Earth’s environment.  As Kermit discovered, it’s not easy being green.

Today the shipping industry continues to wrestle with how to achieve the herculean task of balancing commerce and conservation.  How do we continue to deliver society’s goods and energy while reducing our environmental footprint?  What about the conundrum of trying to effect change?  Does regulation precede technology, or the reverse?

In many ways, industry is advancing its efforts in anticipation of IMO’s 2023 strategy for reducing GHG emissions.  Biofuels are being tested and embraced, hydrogen and its beneficial properties being harnessed, and wind/solar technologies being deployed.  While some environmentalists will claim we aren’t doing enough fast enough, it is exciting to see the level of commitment and investment coming forward.

Perhaps, as Kermit tells us, it’s not easy being green—but it’s not beyond our grasp, either!

Keep optimizing,


Carleen Lyden Walker
Chief Evolution Officer

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