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Fleet Optimization and Innovation Headlines of the Week September 4, 2019

A Purpose Driven Industry. . .  Headlines of the Week- September 4, 2019 View this email in your browser 

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A Purpose Driven Industry

All of us know the value proposition of the shipping industry:  shipping delivers more than 90% of the world’s goods and energy and is quite literally the ENGINE of global trade.  Many of the companies involved in our industry are publicly held entities who are responsible for delivering value to shareholders (the prevailing corporate theme for the last three decades).  Other companies are privately held, but still expected to perform at a profit to be distributed to its owners.

Last month in the US, at a meeting of the Business Roundtable, 181 CEOs of major corporations signed a new “Statement on the Purpose of a Corporation” committing to leading their companies to benefit ALL stakeholders- customers, employees, suppliers, communities and shareholders. While most of these companies are consumer-facing entities, it represents a shift in how decisions will be made to make companies more PURPOSE driven.

In shipping, we know our purpose is to deliver goods, energy and people safely, efficiently, cost effectively, with minimal impact on the environment. Many of our companies do that extremely well.  Those that don’t, however, will be facing increased scrutiny by societal interests who have a voice—and have learned how to use it.

As an industry, we have the opportunity to demonstrate our value to society, and the efforts we are making to honor expectations that we will do this responsibly.  An upcoming test is how effectively we execute the IMO2020 change on January 1, 2020.  While there will be some initial hiccups surrounding  operational issues, our industry is expected to demonstrate compliance with the reduced .5% Sulphur regulation in good order.  A failure to deliver on this will result in a loss of public trust and, possibly, a loss of our self determination for future goals, such as decarbonization.

Staya Nadella, chief executive of Microsoft, says that “A sense of purpose—together with a mission that is aligned with what the world needs—is a powerful way for our company to earn public trust.  And because public trust matters, this puts purpose at the core of Microsoft’s business model.”

We are at “Maritime’s Monolith Moment” of change.  Let’s prove the public’s faith in us is well deserved!!

Keep optimizing,


PS  Don’t forget to watch 2001:  A Space Odyssey before you come to SHIPPINGInsight.  It is out of this world!

     Carleen Lyden Walker
     Chief Evolution Officer
IMO Maritime Ambassador
+1 203 255 4686 (o)
+1 203 260 0480 (m)
News of the Week
September 4, 2019 
click on topic to jump to that section

IMO 2020

IMO 2020 & Tank Cleaning: What you need to know

2019-07-19 – With less than six months remaining for the global implementation of the unprecedented 2020 sulphur cap, ship operators tend to switch to alternative fuels. . . READ MORE


Two new dual-fueled tankers using methanol join the Methanol Institute

2019-08-21 – The Methanol Institute announced that it has welcomed the launch of two new dual-fueled tankers capable of operation using clean-burning Methanol. . . READ MORE


Naval Dome CEO Calls out OEMs on Cyber Security

2019-08-29 – As the world learns that the UK-flagged Stena Impero – seized by Iranian forces in July – was ‘spoofed’ and begins to accept the extent. . . READ MORE

Ballast Water

BWM Convention: Discharge standard D-2 in full force

2019-08-26 –  Between 8 Sep 2019 and Sep 2024, the BWM Convention will reach the second phase of its implementation where all ships will have to conform to the D-2 standard. . . READ MORE


Robot Ship Maxlimer to Cross Atlantic

2019-08-29 – UK-based autonomous work-boat company SEA-KIT said that its Maxlimer could be the first unmanned surface vessel across the Atlantic.. . . READ MORE


France and India to build the world’s first space-based ship automatic identification system

2019-08-26 – France and India are joining forces to create the world’s first space-based automatic identification system (AIS) to track merchant ships on a real-time. . . READ MORE


Infographic: The European maritime single window explained

2019-07-19 – The European maritime single window environment, which was agreed in early February 2019, aims to address the issue of numerous, non-harmonised. . . READ MORE

SHIPPINGInsight Updates

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as a Gold Partner

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and topical insights for the marine industry.


Reserve your spot at the premiere technology forum and networking event for maritime industry professionals!

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SHIPPINGInsight 2019

October 15-17, 2019

The 8th Annual Fleet Optimization & Innovation
Conference & Exhibition

Stamford Hilton
Stamford, Connecticut, USA

Highlights of 2018 – Photos, Presentations, Videos and more!

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